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Voices is where your team defines how it sounds. Set it up once in Brivvy and it becomes the standard that shapes every piece of content you create, whether you are working inside Brivvy or using an AI client through the MCP server. A voice is made up of two components: Tone and Rules. Together, they give Brivvy a precise, consistent definition of how your organization communicates.
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Two components

Tone defines the emotional character of your writing. Five dimensions are adjustable on a scale of 1 to 10: Warmth, Confidence, Formality, Playfulness and Technical depth. Rules define the specific linguistic and stylistic constraints applied during content generation. These cover linguistic behavior, punctuation, formatting and structure, spelling variants, dates, times, numbers and units.

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Create a voice

There are two ways to create a voice in Brivvy. Choose the approach that fits where you are with your brand.
  • Start from scratch. Define tone and rules manually. Best when you are building a voice from the ground up or want full control over every setting.
  • Add existing voice. Upload examples of your writing and let Brivvy extract a voice profile automatically. Best when your brand already has published content or style guides.

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Multiple voices

Brivvy supports multiple voices in a single workspace. This is useful for organizations that communicate differently across product lines, audiences or functions. Common examples include a product voice (precise, technical), a marketing voice (warm, benefit-focused) and a social voice (concise, conversational). You can set one voice as your default, which applies automatically when no specific voice is selected.

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Apply a voice

When working in an AI client that supports the Brivvy MCP server, specify which voice directly in your prompt. For example: 
Apply the Marketing voice from Brivvy.
If you do not specify a voice, the Primary voice is used. If you name a specific voice, Brivvy applies that one exactly.

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Permissions

Any member of your workspace can create, edit, duplicate or delete voices. All published voices are available to everyone in the workspace.
Granular permissions are coming soon. This will let you control who can edit a voice and who can apply it when creating content.

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Best practices

  • Name your voices clearly. Use names that reflect purpose or audience so team members can select the right one without guessing.
  • Start with tone, then refine rules. Tone sets the overall character. Rules handle edge cases and consistency. Getting tone right first makes rule decisions more intuitive.
  • Fewer, well-defined voices are better. Too many similar voices create inconsistency rather than preventing it. Consolidate where you can.
  • Review periodically. Brands evolve, and so does their voice. Revisit your configuration quarterly to make sure it still reflects how your organization communicates.