Preview brand voice lets you see the effect of your configuration in real time, before any content is created. It is a practical way to fine-tune settings and understand how small adjustments change the way AI writes on behalf of your organization.
How to preview a brand voice
- In your Brivvy workspace, navigate to the Brand Voice tab.
- Select the brand voice you want to preview, or create a new one if needed.
- Select Preview to open the preview panel alongside the configuration.
- Make changes to Tone dimensions or Rules. The preview updates in real time to reflect each adjustment.
- Once satisfied with the output, select Publish to apply the configuration across the workspace.
To regenerate the preview, you must make a change to Tone or Rules. The preview does not refresh automatically on open.
What preview shows
Preview reflects the two core components of a brand voice: Tone and Rules.
Tone controls the emotional character of the writing. Each dimension is adjustable on a scale of 1 to 10:
| Dimension | Low (1) | High (10) |
|---|
| Warmth | Detached, clinical | Friendly, personable |
| Confidence | Tentative, hedging | Assertive, definitive |
| Formality | Casual, conversational | Formal, structured |
| Playfulness | Serious, measured | Light, witty |
| Technical depth | Accessible, plain language | Precise, expert-level |
| Category | Examples |
|---|
| Linguistic behavior | Voice, perspective, use of contractions and casual phrasing |
| Punctuation | Dashes, commas, semicolons, exclamation marks |
| Formatting and structure | Heading case, sentence length, paragraph length |
| Spelling variants | Preferred spelling and regional conventions |
| Dates, times and numbers | Formatting conventions for each |
Preview theme
The preview theme lets you set an industry context for the generated output. Adding a theme helps Brivvy produce more realistic sample content, making it easier to evaluate how your brand voice settings will feel in practice.
To set a theme, select a short industry or use case in the Theme field before opening the preview. Examples include “fintech”, “e-commerce”, “productivity tool” or “B2B SaaS”. The preview will incorporate that context into the generated content alongside your workspace name.
Themes are optional. Without one, Brivvy generates a generic sample based on your configuration alone. 
