Overview
Templates are structured frameworks for creating consistent content in Brivvy. Use them to standardize blog posts, product updates, explainers, and more. Templates define structure and formatting, not voice. Keep those parameteres strictly in your Brand Voice. Templates consist of five core fields: Name, Description, Category, Inspired by and Prompt. The prompt field contains the complete instructions that content creators follow when generating new posts.When to use templates
Use a template when you need repeatable quality across writers, teams, or topics. Templates work best when you already know the intended content type and audience. If you are unsure what to create, start in Discover to review existing templates and categories.Template fields
Every template requires five specific fields that define its purpose and usage.- Name: A distinctive identifier for the template. Names should be memorable and avoid conflicts with existing categories or templates.
- Description: A 30-60 word explanation following the pattern: style → use case → unique trait → user benefit. This is what people scan in Discover.
- Category: The content type classification. Templates must be assigned to one of the 22 available categories. Browse and validate categories in Discover.
- Prompt: Complete instructions for content creation, including structure, guidelines and formatting requirements. This is what you run with Brivvy AI.
How to create a template in Brivvy
Write the description
Template descriptions follow a specific format to ensure consistency and clarity. Each description must be 30-60 words and flow naturally through four key elements.The description begins with style, establishing the content’s tone and approach. For example: “A decision-driven Buyer’s Guide format…”Next comes use case, explaining when content creators should apply this template. This might reference specific scenarios, topics or content goals.The unique trait distinguishes this template from similar options. What makes this approach different or valuable compared to other templates in the same category?Finally, the description articulates user benefit. How does this template help content creators or readers achieve their goals?