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Preferred terms are the standardized names your organization has agreed on. When you add a preferred term to the glossary, AI tools connected through the MCP server will use that term exactly as written during content generation. This is how you keep product names, feature names and key concepts consistent without relying on manual review.

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When to use preferred terms

Add a preferred term when your organization has an official name for something and you need it used consistently. Common examples include product names, feature names, industry-specific terminology and acronyms that appear frequently in your content.

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Fields

Each preferred term supports the following fields. Name. The full, official name of the term. This is the exact string that AI tools will use in generated content. Capitalization matters, so enter the term exactly as it should appear. Proper noun. A toggle that tells AI tools whether to always capitalize the term. Enable this for brand names, product names and any other term that should never appear in lowercase. When a term is marked as a proper noun, it will always be capitalized regardless of where it appears in a sentence. Short name. An optional abbreviation or acronym for the term. When you provide a short name, AI tools follow a specific pattern: the first mention in any piece of content uses the full name followed by the short name in parentheses, and every subsequent mention uses only the short name. For example, if the name is “application programming interface” and the short name is “API,” the first reference reads “application programming interface (API)” and all later references read “API.” Never abbreviate. A toggle that overrides short name behavior. When enabled, AI tools always use the full name and never substitute the short name, even after the first mention. Use this when the full term is important for clarity or when your audience may not recognize the abbreviation. Related names. A list of incorrect or outdated variants that people sometimes use instead of the preferred term. AI tools treat related names as blocked alternatives. If content would naturally include one of these variants, the preferred name is used instead. For example, if the preferred term is “Brivvy” and a related name is “brivvy,” the lowercase version will never appear in output.

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Examples

Here are a few examples to illustrate how preferred terms work in practice. Product name. Name: “Brivvy.” Proper noun: enabled. No short name. This ensures the product name is always capitalized and never appears as “brivvy” or any other variant. Technical acronym. Name: “Model Context Protocol.” Proper noun: enabled. Short name: “MCP.” On first mention, content reads “Model Context Protocol (MCP).” Every following mention reads “MCP.” Common abbreviation. Name: “frequently asked questions.” Short name: “FAQs.” Proper noun: disabled. First mention reads “frequently asked questions (FAQs).” Subsequent mentions read “FAQs.”

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Best practices

  • Enter names with the exact capitalization you want in your content. AI tools reproduce the name character for character.
  • Use the proper noun toggle for any term that should always be capitalized. Do not rely on AI tools to infer capitalization.
  • Add related names for every known variant or misspelling. The more variants you capture, the fewer inconsistencies reach your audience.
  • Set a short name only when the abbreviation is well known to your audience. If the acronym might cause confusion, enable never abbreviate instead.
  • Keep preferred terms focused on terminology, not style. Use your voice configuration for tone and formatting rules.
  • Glossary for an overview of how the glossary works.
  • Avoid terms to define words and phrases your team should not use.
  • Voices to configure tone and rules that work alongside your terminology.