Before you start
- Any member of your workspace can create a voice. There are no role restrictions.
- It helps to have a clear picture of your brand’s communication style before you begin. Think about who your audience is, what tone fits your product and which writing conventions your team already follows.
How to create a voice from scratch
- In your Brivvy workspace, navigate to the Voices tab.
- Select New brand voice. If you already have voices in your workspace, this appears as a dropdown. Choose Start from scratch.
- Give your voice a clear name that reflects its purpose, for example: Product, Marketing, Social or Founder.
- Set each tone dimension using the 1–10 sliders.
- Work through each rules category and configure the settings to match your organization’s standards.
- Use Preview to see how your configuration shapes AI output before going live.
- Select Publish to make the voice available across your workspace.
Tone
Tone defines the emotional character of your writing. Five dimensions are adjustable on a scale of 1 to 10. Each dimension is independent, so you can combine them in whatever way fits your brand.| Dimension | Low (1) | High (10) |
|---|---|---|
| Warmth | Detached, clinical | Friendly, personable |
| Confidence | Tentative, hedging | Assertive, definitive |
| Formality | Casual, conversational | Formal, structured |
| Playfulness | Serious, measured | Light, witty |
| Technical depth | Accessible, plain language | Precise, expert-level |
Rules
Rules define the linguistic and stylistic constraints applied during content generation. They are organized into eight groups, each covering a different aspect of your writing standards. Brivvy shows examples and explanations for every option inside the product, so you can see exactly what each setting does as you configure it.Linguistic behavior
Controls the foundational writing choices that shape how your content reads.- Pronoun perspective. Whether your writing uses first person (“we”), second person (“you”), third person or a neutral style.
- Sentence voice. Active, passive or a preference for one over the other.
- Slang level. How much casual or colloquial language is allowed.
- Emoji frequency. Whether emojis are used and how often.
- Gender-neutral wording. Whether to enforce inclusive, gender-neutral language.
- Language sensitivity. The level of care applied to identity-related and inclusive wording.
Punctuation
Controls how specific punctuation marks are used across your content. This is the most detailed rules group, covering items like:- Oxford comma. Whether to include the final comma in a list of three or more items.
- Colon usage. Where colons are allowed, such as lists only, explanations or both.
- Parenthetical style. How asides are set off: dashes, parentheses, commas or avoided entirely.
- Trailing break style. How to handle emphasis at the end of a sentence.
- Range and compound style. Whether to use hyphens, en dashes or prose for ranges.
- Ellipsis style. Whether ellipses are used and which character format to follow.
- Contractions. How frequently contractions appear in your writing.
- Ampersand usage. Whether ”&” is allowed or always spelled out as “and.”
- Semicolons. Whether semicolons are used and how often.
- Exclamation marks. Whether exclamation marks are used and how often.
- Plus-sign usage. Whether ”+” can substitute for “and.”
- Quotation marks. Double or single quotes, and where to place punctuation relative to closing quotes.
Formatting and structure
Controls the visual shape and readability of your content.- Heading case. Sentence case, title case, all caps or all lowercase.
- Heading length. Concise, standard or expanded headings.
- Sentence length. Concise (under 15 words), standard (15–25 words) or expanded (25–40 words).
- Paragraph density. How many sentences per paragraph: concise (1–2), standard (2–4) or expanded (4–6).
- List display style. Inline lists, bulleted lists or a hybrid approach.
- List item punctuation. How list items are terminated: no punctuation, periods, semicolons or matched to item type.
- Link formatting. Markdown links or plain text URLs.
Spelling variants
- Language locale. American English or British English.
- Simplified spelling. Whether to prefer shorter variants when multiple spellings exist, such as “acknowledgment” over “acknowledgement.”
Dates
- Date format. Numeric (MM/DD/YYYY, DD/MM/YYYY, YYYY-MM-DD) or written (Month DD, YYYY or DD Month, YYYY).
- Month style. Full month names or abbreviated.
- Leading zeros. Whether single-digit months and days include a leading zero in numeric formats.
Time
- Time format. 12-hour or 24-hour clock.
- AM/PM style. Lowercase with periods (a.m./p.m.) or uppercase without (AM/PM).
- Timezone display. Whether to include the timezone when stating times.
Numbers
- Thousands separator. Commas, periods, spaces or none.
- Numbers under 10. Spelled out (“seven”) or digits (“7”).
- Ordinal style. Numeric (1st, 2nd) or spelled out (first, second).
- Large-number abbreviations. Full numbers, K/M/B shorthand or abbreviated in headings only.
Units
- Measurement system. Metric or imperial.
- Unit style. Abbreviated symbols (km, kg) or full words (kilometers, kilograms).
- Temperature. Celsius or Fahrenheit.
Preview
Before publishing, use the preview panel to see how your tone and rules shape AI output in real time. The preview updates as you make changes, so you can fine-tune settings and see the effect immediately. For a detailed walkthrough, see Preview brand voice.Publishing
Select Publish to make the voice available across your workspace. Once published, the voice can be used in any AI client connected through the MCP server and is accessible to all workspace members. You can edit and republish a voice at any time. Changes take effect the next time the voice is applied to content generation.Tips
- Start with tone, then refine rules. Tone sets the overall character. Rules handle edge cases and consistency. Getting tone right first makes rule decisions more intuitive.
- Do not configure everything at once. Focus on the settings that matter most to your brand. You can always come back and refine.
- Use preview as you go. Checking preview after each group of changes helps you understand the impact of individual settings.
- Name your voice clearly. Use a name that reflects purpose or audience, such as “Product,” “Marketing” or “Support.” This helps team members select the right one without guessing.
What’s next
- Preview brand voice to test your configuration in detail.
- Add existing voice if you prefer to extract a voice from examples instead.
- Connect an AI tool to start generating content with your new voice.