Create template
Create a content template in Brivvy to standardize posts with categories, inspiration sources, and AI-ready prompts.
Overview
Templates are structured frameworks for creating consistent content in Brivvy. Use them to standardize blog posts, product updates, explainers, and more.
Templates define structure and formatting, not voice. Keep tone rules in Brand Voice and Voice & Tone.
Templates consist of five core fields: Name, Description, Category, Inspired by and Prompt. The prompt field contains the complete instructions that content creators follow when generating new posts.
When to use templates
Use a template when you need repeatable quality across writers, teams, or topics. Templates work best when you already know the intended content type and audience.
If you are unsure what to create, start in Discover to review existing templates and categories.
Template fields (what each one does)
Every template requires five specific fields that define its purpose and usage.
Name: A distinctive identifier for the template. Names should be memorable and avoid conflicts with existing categories or templates.
Description: A 30-60 word explanation following the pattern: style → use case → unique trait → user benefit. This is what people scan in Discover.
Category: The content type classification. Templates must be assigned to one of the 22 available categories. Browse and validate categories in Discover.
Inspired by: URLs or references to example content that informed the template structure. These sources provide context but should never be copied directly.
Prompt: Complete instructions for content creation, including structure, guidelines and formatting requirements. This is what you run with Brivvy AI.
How to create a template in Brivvy
Create templates from Templates. Only Name is required. Fill all fields for consistent output.
Choose a category
Pick the primary content type. Use Discover if you are deciding between similar categories.
Build the prompt
Write the full instructions the writer (or Brivvy AI) will follow.
Wrap the prompt in a Markdown code block using triple backticks.
Write template descriptions
Template descriptions follow a specific format to ensure consistency and clarity. Each description must be 30-60 words and flow naturally through four key elements.
The description begins with style, establishing the content's tone and approach. For example: "A decision-driven Buyer's Guide format..."
Next comes use case, explaining when content creators should apply this template. This might reference specific scenarios, topics or content goals.
The unique trait distinguishes this template from similar options. What makes this approach different or valuable compared to other templates in the same category?
Finally, the description articulates user benefit. How does this template help content creators or readers achieve their goals?
Example: "A decision-driven Buyer's Guide format that helps readers evaluate and choose between multiple options. Uses comparison frameworks and assessment criteria to break down complex decisions into manageable factors, enabling confident product or service selection."
This flows naturally while hitting all four elements in order.
Build effective prompts
Prompts provide complete instructions for content creation. Strong prompts balance structure with flexibility, offering clear guidance without constraining authentic expression.
Every prompt must be wrapped in a markdown code block using triple backticks. This ensures proper formatting when the template is used.
Prompt structure
Prompts follow a hierarchical structure with four main sections:
Title and context: An H1 heading with the content type, followed by a brief context sentence explaining the purpose.
Horizontal rule: Three dashes (---) separate the context from the main instructions.
Output structure: Numbered sections that define the content's organization. This section uses relative heading sizes (largest, medium, small) rather than specific HTML tags.
Writing guidelines: A "Do/Avoid" format using ✅ and ❌ indicators. Never use tables for guidelines.
Formatting requirements: Specific rules for visual presentation, length targets and structural elements.
Example output: A complete sample using fictional data related to Brivvy features or made-up scenarios. Never copy content from inspiration sources.
Below is an example of prompts we use at Brivvy. You can paste this directly into a template prompt field and run it with Brivvy AI.
Formatting rules
Prompts must maintain visual hierarchy using relative heading sizes. Describe headings as "largest heading" or "medium heading" rather than specifying H2 or H3 tags.
Use ✅ to mark recommended practices and ❌ to indicate what should be avoided. These indicators replace traditional tables or lists.
Include clear, explicit formatting rules that leave no ambiguity about structure requirements. Content creators should understand exactly how to format their output.
Fictional examples
Example content within prompts must use Brivvy features or completely made-up scenarios. This maintains authenticity while demonstrating structure effectively.
For a testing platform like Brivvy, examples might reference features like device labs, test automation, bug tracking or CI/CD integration. If the template requires examples outside Brivvy's domain, create fictional companies, products or data.
Never reproduce content from inspiration sources, even when those sources provided the template's structural foundation.
Categories reference
Templates must be assigned to one of 22 predefined categories. Each category represents a distinct content type with specific characteristics and use cases.
Announcement: Company news, product launches, organizational changes
Buyer's Guide: Evaluation frameworks for comparing and selecting products or services
Career Advice: Professional development, job search strategies, career planning
Case Study: Customer success stories with measurable outcomes
Changelog: Technical updates, feature releases, product modifications
Company Culture: Internal practices, values, team dynamics
Comparison: Direct feature or product comparisons
Event Announcement: Conference, webinar or meetup promotion
Explainer: Concept breakdowns, how things work, educational content
FAQ: Question-and-answer collections addressing common concerns
Guide: Comprehensive instructional content for complex processes
Listicle: Numbered or bulleted collections organized around a theme
Press Release: Formal news announcements for media distribution
Product Update: Feature enhancements, improvements, new capabilities
Recap: Event summaries, conference takeaways, retrospectives
Report: Data-driven analysis, research findings, industry insights
Resources: Tool collections, reference materials, curated links
Review: Product or service evaluations with analysis
Roundup: Curated collections of related content or items
Spotlight: Feature focus on people, teams, products or initiatives
Thought Leadership: Opinion pieces, industry perspectives, forward-looking analysis
Tutorial: Step-by-step instructions for specific tasks
Best practices
Template naming: Choose distinctive names that reflect the template's approach or structure. "The Selection Compass" conveys the decision-making focus of a buyer's guide without simply repeating the category name.
Structure over voice: Templates provide structural guidance, not voice or tone direction. Content creators need flexibility in expression while maintaining consistent organization.
Example clarity: Fictional examples work better than abstract descriptions. Showing a complete example with realistic data helps content creators understand expectations.
Format consistency: Every prompt should follow the established structure pattern. Consistency across templates makes them easier to use and maintain.
Common mistakes
Copying inspiration sources: Templates draw insights from successful content but never reproduce that content. Use inspiration sources to understand structure, then create original frameworks.
Missing formatting rules: Vague instructions lead to inconsistent output. Every structural requirement should be explicitly stated in the prompt.
Voice guidance: Templates should not include instructions about tone, personality or brand voice. These elements are handled separately through Brand Voice and Voice & Tone.
Table formatting: Use ✅/❌ indicators instead of tables for Do/Avoid sections. Tables complicate template readability and maintenance.
Overly specific headings: Describing headings as "H2" or "H3" removes flexibility. Use relative size descriptions instead.
FAQ
What is a template in Brivvy?
A template is a reusable content framework. It defines sections, formatting rules, and an AI-ready prompt. It helps teams produce consistent content across categories.
How many templates can be created?
There is no hard limit on template quantity. However, focus on creating distinct templates that serve different content needs rather than duplicating similar approaches.
Can templates be edited after creation?
Templates are designed to be living documents. Regular refinement based on usage patterns and content creator feedback improves template effectiveness over time.
What makes a good template name?
Good names are memorable, distinctive and descriptive without being generic. They should suggest the template's approach or unique characteristic rather than simply restating the category.